Finishing a great song is only half the job. People also need to hear it. This hub collects our most useful music marketing guides: finding your audience, building your brand, promoting on social media and streaming platforms, and getting your music out as an independent artist.
It’s for independent musicians and producers who are releasing music without a label or a big budget and want a clear plan instead of random posting. Start with How To Market Your Music, our main guide, which covers audience, branding and social media strategy in one place. Then read the self-promotion and independent marketing guides for day-to-day tactics, and the where-to-promote article to decide which platforms deserve your time. Finish with the wider look at how marketing works in today’s music industry.
Start here: the best Music Marketing guides
- How To Market Your Music
Our main guide: target audience, branding, artwork and social media strategy. - Self Promotion As a Musician
Why self-promotion matters and the tools to do it: social media, email, a website and networking. - How to Market Your Music Independently
Building an online presence, using streaming platforms and collaborating as an independent artist. - Where Should I Promote My Music
Which social, streaming and video platforms to promote your music on. - Best Way to Promote Your Music Online
Promoting your music online through social media, streaming services and your own website. - Marketing in the Music Industry
How music marketing has evolved and the strategies and branding that work now.
Make sure the music matches the marketing: get your release mastered by Solar Heavy, or browse all tutorials.
All Music Marketing articles - Page 8
- How to Prepare Your Music for YouTubeHow to Prepare Your Music for YouTube Key takeaway: Setting up Your YouTube Channel is crucial for promoting your music. This includes…
- Does Spotify care about Independent Musicians?Does Spotify care about Independent Musicians? Key Takeaway: Spotify provides opportunities for independent musicians to gain exposure and success in the digital…
- Being a Spotify Artist in Today’s Digital WorldBeing a Spotify Artist Key Takeaway: Uploading music to Spotify is an essential step for any aspiring artist. Utilizing online music distributors…
- Distrokid – The Best Way to Distribute Your Music?A Guide to Distrokid Key Takeaway: DistroKid is a digital music distribution service that allows independent artists to upload and distribute their…
- Spotify Payout per StreamSpotify payout per Stream Key Takeaway: The music streaming industry is growing rapidly, and Spotify is one of the biggest players in…
- The Spotify Musician HandbookThe Spotify Musician Handbook Key Takeaways: Spotify for Artists is a tool designed to give musicians and producers a comprehensive understanding of…
- What are Streaming Royalties?What are Streaming Royalties? Key Takeaway: Streaming royalties are payments that music rights holders receive for the use of their music on…